IDC partnering study, P2P
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Partner-to-Partner Study (IDC)

The Value of Partnering

IDC Presentation: The Growth of Partner-to-Partner Networking

This IDC Presentation looks at the growing trend of partner-to-partner networking as a way for solution providers to achieve more together than on their own.

The presentation looks at the partner-to-partner networking ecosystem, the growth in partnering financial activity within the International Association of Microsoft Certified Partners (IAMCP), and the reasons why some partners choose partner collaboration as a business strategy. The insights contained in this presentation come from IDC's 2009 survey of over 400 partners and was first presented at IDC's Software Channel Leadership Council event June 3, 2009 in Palo Alto, CA.

Sep 2009 Doc # 219876 IDC Presentation

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