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IAMCP Communicator March 2016
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IAMCP Communicator
                                                            March 2016 Edition

Welcome from Per Werngren, IAMCP

Dear IAMCP colleagues,

When I first took over as leader of the IAMCP back in 2005, we were present in only four countries - USA, Canada, Italy and Sweden. Together with my leadership team, we expanded the IAMCP network of chapters to over 40 countries - and together with IDC, we measured the impact of our members’ P2P revenue to more than $10 Billion annually. That was an exciting journey and it is always wonderful to be part of something very successful. Now more than ten years later, I see that the IAMCP is mature and well established as the thought leader in building Partner to Partner business. It’s time to think about our direction and building on our strengths to grow this amazing organization.

There are over 400,000 Microsoft Partners around the world. IAMCP’s role is to represent the majority of the partner voices and create business opportunities. Today we do not represent as large of a percentage of the ecosystem as we could. This gives us an opportunity to tackle the challenge and make a change.

Around the world, our most effective chapters deliver extraordinary value. The proof is the growth in our members’ business attributed to being associated with IAMCP. Honest reflection, however, tells us that there is opportunity to make adjustments. Some chapters are less active, and, as a result, membership isn’t as robust as it could be and members don’t realize the same business opportunities for expansion and profits.  I would encourage you to think about three things:

  • What does your chapter need to do in order to expand and serve more partners?
  • Who would best represent the chapter on the local board? Individuals with strong reputations in the market, willing to go that extra mile to foster an active, enthusiastic environment are the future of IAMCP.
  • What can you do to support the push to boost membership by at least 10% in the next year?

The more members we have, the stronger our voice and bigger our business opportunities. 
Increasing membership comes with delivering value. Quality content and a predictable rhythm of meetings provide the foundation along with being member centric. IAMCP has a bright future ahead. We are unique in embracing Microsoft partners in all countries and in all competencies – we are truly the only worldwide community in this ecosystem and we need to realize our potential and keep on delivering the very highest value possible to our members.

Lastly, I want to express my gratitude for having been given the honor to lead the IAMCP. As you know, I have a great passion for our great ecosystem and for developing P2P. The one thing that I value the most are the meetings with wonderful people from different backgrounds, cultures and geographies, and I am proud to say that I have made great friendships along the way and I look forward to forging many more. Please feel free to reach out to me at or Skype per.werngren. Warm regards and always at your service,

Per Werngen
Chairman of the Presiding Executive Committee, IAMCP 

IAMCP Membership - Don't Miss Out!
Reaching our membership helps IAMCP make sure you are aware of events, relevant communication and can be linked to other partners for opportunities. Make sure your profile is up to date so you don’t miss out. Find out how to update your profile here.

Partner to Partner (P2P) Workshops

IAMCP has previously announced the P2P Training and Playbook, a series of materials that help partners grow their businesses by working effectively with other partners. Now IAMCP is supporting a series of hands on, interactive pilot workshops with several IAMCP Chapters in Canada and the United States. Click here for more information and to see what is happening between now and WPC 2016 on P2P.


Showcase Your Company's Leadership & Innovation

Being recognized for a prestigious industry award showcases your company as an innovator and leader. Now is the time to start thinking about your best stories and solutions and to get ready for the IAMCP Awards. 2016 winners will be recognized at the Worldwide Partner Conference in Toronto. Stay tuned for more information about the submission process in our upcoming newsletter (spoiler alert – we’re going to make it easy to submit your stories).

IAMCP Awards at WPC 2015 in Orlando

IAMCP WIT Announces the E3 Program: Entrepreneurs, Executives & Excellence

This exciting new program from IAMCP WIT in partnership with Venture Hive, a leading entrepreneurship education company, will select 15 female entrepreneurs and executives to participate in a 4 month educational program. Participants will learn how to scale their businesses, develop the skills needed to run a world class company and receive mentoring from a team of subject matter experts.

The program will include topics such as:

  • Growing your business
  • Key Performance Indicators
  • Data Driven Business
  • Financial Strategy
  • Executive Development

And that’s not all – participants will have an opportunity to showcase their businesses at WPC 2016 in Toronto.

Spread the word to your network and help qualified candidates take advantage of this amazing opportunity. The details of the program and application process are available here:  IAMCP WIT E3 Program

Tackling Challenges and Winning Together
Southern California has a thriving IAMCP Chapter and active membership. Check out these short videos of partners describing the value they have realized from joining and engaging with the organization. The common themes include:
  • Business growth
  • Connection with Microsoft
  • Helping others achieve their goals and receiving help in return
  • Ability to delivering complete solutions and having happy customers!

Why Attend WPC? To Get Business Done!
You’ve probably heard about WPC, or met partners who attend year after year. Did you ever stop to think about why you should be there?

WPC 2016 is the largest Microsoft partner event of the year—a place to connect with fellow partners and with Microsoft, hear about the future direction of Microsoft and the broader IT industry, discover new business opportunities, learn, teach, and share with peers. With past attendance reaching 16,000 attendees from over 140 countries, no other event brings together so many of the most successful, top-tier partners in the Microsoft Partner Network.

At WPC 2016, you can:

  • Interact face-to-face with leaders from around the globe: innovative partners, Microsoft team members and tech visionaries.
  • Take your network to the next level by connecting with thousands of partners from across the world.
  • Attend engaging keynotes and sessions to help you provide the best solutions for your customers.
  • Enjoy entertainment and evening events.

Don’t just take it from me, WPC 2015 attendees loved their experience and were willing to share the incredible impact of this conference with us. One of our partners, QUADROtech, has achieved incredible growth through the partnerships they’ve made at past WPC events. Read their full story here.

Join us July 10-14 in Toronto at the 2016 Microsoft Worldwide Partner Conference (WPC) and register before April 21st to receive an all access pass for the early registration price of US$1995. I look forward to seeing you there!


Heather Doran, Sr. Partner Channel Mktg. Manager & Community Marketing Lead, Worldwide Partner Group. 

3 Simple Social Media Steps for IAMCP Chapters
By IAMCP’s resident Social Media Expert, Jon Rivers of Marketing Monarchs.

One of the things I have learnt over the years with Social Media Channels it’s the level of “noise”. So I would like share my simple 3 steps to help each other cross promote our Chapter Meetings. Through cross promotions, IAMCP will get a bigger audience which translates to new members making our organization even stronger. We all like new members!

1. Follow: if you are on Twitter and/or Social Channels make sure to follow your fellow IAMCP Chapter Accounts as well.

2. Share, Like, Repost: if your chapter is on twitter and/or your company, or even you personally, make sure when you see your fellow chapters messaging that you either RT or post directed. This will help increase the number of people who see the IAMCP as a whole. The other key item is make sure all posts include the #IAMCP hashtag so they get categorized to IAMCP and so that anyone who is following that tag will see the posts.  For #IAMCPWIT events, use that hashtag and also #IAMCP for maximum effect. You can also do similar with LinkedIn, Facebook & Google. The more we share and like each other’s messages, the bigger audience reach we reach which in turns help drive more awareness and possibly more new members.

3. Sharing at your own chapters: as part of the IAMCP Members’ benefits, all members are welcome to attend other IAMCP Chapter Meetings. So when they are travelling, check out social and see if there is a meeting happening. If so, stop by to support them. This will also help build some more P2P relationships.


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