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IAMCP UK Exclusive Dinner: Driving Your Strategic Direction
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IAMCP UK Exclusive Dinner: Driving Your Strategic Direction

When: Thursday, 6th October, 2016
6.30 to 9.30 PM
Where: Tuttons
11/12 Russell Street
Covent Garden
London WC2B 5HZ
United Kingdom
Contact: Lucy Sutton
01789 700 047

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Driving your strategic direction: How to maintain the ‘right’ focus to drive growth


Whether your Microsoft partner business is a start-up, mid-tier or established organisation, to drive profitable growth it is essential to stay focused on the key elements that make your business successful. 


Marketing, sales, client satisfaction and new business prospect development all play a major part, in addition to quality of delivery and how committed your employees are to support your business to deliver against its goals for growth.


Under pressure to consistently win and deliver new business, many Microsoft partner organisations struggle to balance all necessary components and as a result growth is stop-start at best, and plateaus or even declines at worst.


Join David Batup to debate and consider the four stages of company growth and where they should be to achieve and surpass strategic imperatives. Reflecting on sales and how to build a sustainable sales engine from the perspective of a Microsoft partner stuck in the love triangle of Microsoft, Microsoft partners and clients and exploring partner to partner collaboration especially when faced with difficult sales situations.


About David Batup: David is an experienced IT professional who moved into Professional Services and then Senior Management. He currently consults, develops and delivers sales performance programmes for a wide range of product, solution and professional services companies. Working with some of the most leading edge IT companies such as Google, Rackspace and SolidSoft, in addition to other established businesses such as Hotel Beds Group, PrisymID and Booking Bug David has delivered Advanced Sales Programmes, Sales Playbooks, Customer Experience, Company Strategy and Sales Strategy Consulting and Sales Competency mapping.


He is passionate about helping companies to stay focused on the things that matter, and has a wealth of experience to draw upon as he shares his insights on how to drive successful and profitable growth. 


If you have an under-performing sales engine, feel your business growth strategy could do with a re-fresh, or are simply looking for some new ideas to accelerate growth, this session is for you.



Registration Information:


Please register here.


Please note this event is open to current Premier members of IAMCP UK (only one person per company may attend). If you are interested in joining (or rejoining) IAMCP UK, please visit our website here or contact Lucy Sutton for more information (email: If you have any questions about this event, please contact or call 01789 700 047.

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